Turn Browsers into Buyers with Strategic Shopify Optimization

I help beauty & fashion brands scale through data-driven design, conversion strategy, and fractional eCommerce support.

Proudly Partnering with

You’re getting traffic… but not enough sales.

You’ve built a beautiful brand. Your product photos are polished. You’ve even run ads. But your Shopify site still isn’t converting like it should.

I work with beauty and lifestyle founders who are:

  • Seeing abandoned carts and low add-to-cart rates

  • Unsure which changes will actually move the needle

  • Ready to stop guessing and grow strategically

👉 Let’s uncover your conversion leaks and fix them—together.

HOW I CAN HELP

Strategic Support Without the Full-Time Overhead

01. Conversion Audits

Deep dive into what’s working and what’s leaking revenue

02. UX + CRO Enhancements

Quick wins & long-term design improvements

03. Email Strategy (Klaviyo)

Automations + campaigns that convert

04. Ongoing Growth Support

Retainers, reporting, A/B testing

The ECOM Conversion Optimization Process

WHAT WORKING TOGETHER LOOKS LIKE

  • I immerse myself in understanding the business's objectives, crafting a comprehensive strategy aligned with those goals, conducting meticulous data analysis, and empathizing deeply with the end-users to gain invaluable insights into their needs and pain points.

  • Embarking on a journey of innovation and strategic thinking, utilizing data analysis to inform the ideation process. I meticulously craft wireframes and mockups to visualize the design concepts. Then I translate visuals and bring them to life through development, ensuring seamless integration and functionality for an exceptional user experience.

  • Continuous support via monthly retainers. Closely monitor site performance, conducting A/B testing and gathering data to iteratively improve and optimize conversion rates. 

Not An Agency But Your Partner

Hi, I’m Esther — a Shopify CRO & UX strategist with over 15 years of experience in eCommerce and digital experience

I’ve worked with major retailers like Michael Kors, Nespresso, Loft, and Ann Taylor — and now I support growing beauty and lifestyle brands ready to take their Shopify stores to the next level.

I believe your online store should do more than just look good. It should convert.


That’s why I blend technical expertise with a deep understanding of user behavior to create sites that are both user-friendly and revenue-driven.

Let’s optimize your store for what matters most: sustainable growth.

Esther Curtis

CRO UX Strategist

Real Results from Real Shopify Brands

  • Shopify Store Design & Development

    Mika Vie

  • Shopify Store Design & Development

    Holo Skin Care

  • Shopify Store Redesign

    Donna Italiana

  • Shopify Store Redesign & Klaviyo Email Setup

    Figlia Jewelry

Learn more

Testimonials

  • My company sale's is up over 30%

    “I feel I was very lucky to have found Esther. She has created two beautiful shopify websites for me. In addition to her creative talent she is truly an expert in everything Shopify. She is knowledgeable about themes and apps and everything in between. She has the rare ability of being both technical and creative. My company sale's for 2023 is up over 30% and I attribute this growth to Esther's ability to increase our conversion rate and other key formatting changes. I would highly recommend Esther for anything related to e-commerce and more.”

    Tim

  • Skills and expertise are top notch.

    “Esther is amazing! She went above and beyond for each milestone. She works quickly and does a great job. She also shared helpful feedback and input along the way. Her skills and expertise are top notch. I highly recommend!

    -Chelsea Beirne

  • Reliable, flexible and extremely knowledgeable

    “I hired Esther to help with Shopify & Klaviyo and she was reliable, flexible and extremely knowledgeable. I would highly recommend and look forward to continuing working with her on future web and ecommerce projects.”

    Doreen B.

  • Delivered high-quality work

    "Working with Esther was a fantastic experience! She delivered high-quality work, made changes quickly, and was always prompt in answering my questions. Her ability to work efficiently within my timeframe was also impressive and appreciated. I highly recommend Esther for anyone in need of a skilled and reliable web designer!"

    - Michelle