Real numbers from real optimization work
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subscription partner
Your Traffic Isn't The Problem. Your Conversion Architecture Is
You've invested in design, ads, and product. But if your Shopify store isn't converting efficiently, you're leaving revenue — and profit — on the table.
I Work With Brands Who Are:
- Investing in design, ads, and product — but still losing revenue to a store that doesn't convert efficiently.
- Ready to replace guesswork with a structured, data-driven optimization program.
- Looking for a technical partner with a real design eye who reads the data with them.
→ Let's uncover your conversion leaks and fix them—together.
Book a CallHow I Can Help
01. Growth & Conversion Audits
Deep dive into funnel performance, pricing psychology, and profit leaks.
02. Experimentation & UX Optimization
Structured A/B testing across PDP, cart, checkout, and subscription flows.
03. Lifecycle & Subscription Optimization
Improve retention, upsells, and repeat purchase behavior.
04. Ongoing Growth Partnership
Testing roadmap ownership and KPI accountability without full-time overhead.
The Ecom Conversion Optimization Process
I immerse myself in understanding the business's objectives, crafting a comprehensive strategy aligned with those goals, conducting meticulous data analysis, and empathizing deeply with the end-users to gain invaluable insights into their needs and pain points.
Embarking on a journey of innovation and strategic thinking, utilizing data analysis to inform the ideation process. I meticulously craft wireframes and mockups to visualize the design concepts. Then I translate visuals and bring them to life through development, ensuring seamless integration and functionality for an exceptional user experience.
Continuous support via monthly retainers. Closely monitor site performance, conducting A/B testing and gathering data to iteratively improve and optimize conversion rates.
Not An Agency But Your Partner
Hi, I'm Esther — a Shopify CRO & UX strategist with over 15 years of experience in eCommerce and digital experience.
I've worked with major retailers like Michael Kors, Nespresso, Loft, and Ann Taylor — and now I support growing beauty and lifestyle brands ready to take their Shopify stores to the next level.
I believe your online store should do more than just look good. It should convert.
That's why I blend technical expertise with a deep understanding of user behavior to create sites that are both user-friendly and revenue-driven.
Let's optimize your store for what matters most: sustainable growth.
Lets ChatTestimonials
My Company Sale's Is Up Over 30%
"I feel I was very lucky to have found Esther. She has created two beautiful Shopify websites for me. She is truly an expert — knowledgeable about themes, apps, and everything in between, with the rare ability of being both technical and creative. My company sales for 2023 is up over 30% and I attribute this growth to Esther's ability to increase our conversion rate. I would highly recommend Esther for anything related to e-commerce and more."
Tim
Skills And Expertise Are Top Notch
"Esther is amazing! She went above and beyond for each milestone. She works quickly and does a great job. She also shared helpful feedback and input along the way. Her skills and expertise are top notch. I highly recommend!"
— Chelsea Beirne
Reliable, Flexible And Extremely Knowledgeable
"I hired Esther to help with Shopify & Klaviyo and she was reliable, flexible and extremely knowledgeable. I would highly recommend and look forward to continuing working with her on future web and ecommerce projects."
Doreen B.
Delivered High-Quality Work
"Working with Esther was a fantastic experience! She delivered high-quality work, made changes quickly, and was always prompt in answering my questions. Her ability to work efficiently within my timeframe was also impressive and appreciated. I highly recommend Esther for anyone in need of a skilled and reliable web designer!"
— Michelle