Shopify PDP Redesign: +171% Lift in Conversion Rate & 2X Sales Growth
A complete product page overhaul for PRAIMY's VERT Hair Grow Comb, a $225 at-home hair regrowth device.
The original product page lacked clarity, urgency, and mobile optimization. Despite a genuinely differentiated device and strong efficacy claims, it wasn't converting first-time visitors — missing trust-building elements, a weak mobile experience, and too little proof to justify a $225 purchase.
- Product images were the most engaged-with element based on click data
- High-consideration buyers at this price point needed stronger credibility signals and proof of efficacy
- Mobile users needed better readability and accessibility
- Cart abandonment correlated with unclear value stacking — customers couldn't easily see what was included or why the device outperformed cheaper alternatives
A UX audit built on Hotjar behavior data, heuristic evaluation, and CRO principles guided a full product page overhaul.
What We Built
01. Reviews & Rating Above the Fold
A 4.8-star rating placed right under the product title for immediate social proof.
02. Benefits-Driven Headline
"Regrow Thicker, Fuller Hair" led the page instead of a generic product name.
03. Scannable Proof Checklist
Checkmarked claims — results in 16–24 weeks, 3X vs. minoxidil/finasteride, clinically proven — made efficacy easy to skim.
04. Free Gift-With-Purchase Surfaced
Included items (Acne Remover, Clay Mask Stick) called out clearly to boost perceived value.
05. Limited-Time Offer Badge
A 25% Black Friday discount created urgency without cluttering the page.
06. Dual Checkout CTAs
Standard Add to Cart plus Buy with Shop Pay for a faster mobile checkout path.
07. Trust & Flexibility Badges
Free eligibility, Shop Now Pay Later, and a 90-day trial reduced purchase risk at a premium price point.
08. Benefit Icon System
Restore Growth Cycles, Optimize Hair Growth, Nourish & Strengthen, and Reverse Thinning Hair reinforced claims visually.
"A data-driven UX approach focused on user needs can dramatically improve ecommerce performance, boost revenue, and build real competitive advantage."